Category: Direct Mail Marketing

First Class Versus Standard Mail

As you are putting together your direct mail marketing plan, you will have several options as far as how to design each piece of mail, where to direct your marketing materials to, how many pieces of mail to send out, and which class of mail you should use. If you have never worked with the… Read more »

Checklist for Creating A Mail Campaign

Once you have decided that a mail campaign is ideal for your business (great decision for many reasons), you will need to begin creating a step-by-step plan so that your mail campaign becomes a success for you and your company. Many businesses will find that certain things work, while others result in less impressive turnouts…. Read more »

Tips for Tracking Your Results

One of the most important aspects of any marketing plan is to make sure there is way to track the results of your efforts. Although it might feel like your job is done after you’ve planned and finally gotten your marketing campaign out there, there’s still a lot to do to make sure your campaign… Read more »

Tips for Direct Mail Marketing

Though there are countless tips for successful mail marketing campaigns, we are only going to focus on a couple of the most important in this post. Even doing one or two of these tips really well can make a huge difference in your campaign! We’ve already talked about the importance of planning and tracking your… Read more »

Modernizing Mail Outs

If the last time you looked at the design of your printed materials was when you first opened your business, you know it is time to start taking a look at areas where you can improve your designs. Even in the last five years, the standard for design has changed. Things that were once considered… Read more »

Is Direct Mail Still Worth It?

Technological advances over the past few decades have almost diminished the importance of tangiable objects. When was the last time you actually used a thesaurus? It is just way too simple to right click and get an automatic list of synonyms. Hey, I’m even doing it while writing this. Same goes for dictionaries and encyclopedias…. Read more »

Misconceptions About Direct Mail Marketing

Direct Mail Marketing can be a very cost-effective way to get your message across and your company’s name in the mind of the consumer. But some companies shy away from it because they have misconceptions about how it is used and its effectiveness. Here is a list of misconceptions that we have heard about Direct… Read more »

How Colors Affect Marketing

For some of your clients, the first time they hear about your business might be through the mail. Luckily, the most important part of selling a product or service is the visual appeal. But did you know that the colors you choose to market with are actually effecting how your brand is perceived? Branding is… Read more »

10 New Ways to Improve Open Rates on Direct Mail Marketing

When it comes to any form of advertising or marketing you want to get the best return on your investment. Direct mail marketing has its own rules for success in this niche.  Get your mailers into the open pile and out of the garbage pile with these 10 easy to follow tips. 1.       Handwrite the… Read more »

4 Solid Direct Mail Marketing Tips

When you are having a huge sale, or when you just want to drum up some more business, direct mail marketing is a great way to generate enough revenue to open that next location. Regardless of your product, cause, or service, direct mail marketing can be exceptionally effective, if properly executed. Some people may be… Read more »