If the last time you looked at the design of your printed materials was when you first opened your business, you know it is time to start taking a look at areas where you can improve your designs. Even in the last five years, the standard for design has changed. Things that were once considered attention grabbing, have been used up and are now just drab looking. If you have the resources, a good investment for you to make could be to rethink the design of your mailing materials. A new design will provide a fresh look for your business and catch the attention of your customers.
First, check out what your competition is doing. If you are using your logo designed from a Microsoft Word document in 1998, it’s going to look terrible next to the other guys. Do a Google search to find out what marketing materials they are using. Sign up for their newsletters so you can have your finger on the pulse of the business. Of course, you want to make sure your company is unique and maintains it’s own brand – but it’s not a bad idea to compare yourself to see where you can improve.
Hire a graphic designer to help you come up with new ideas for newsletter layouts, printed materials, and maybe even a new logo. They will have a good idea of how to make your business stand out against the competition today. Talk to them about your brand, and the vibe you want to give people when they receive your marketing materials in the mail. Do you want to seem elite and luxurious? Use black. Are you aiming for classic? Stick with whites and neutrals. Your graphic designer will be able to help you come up with a design that conveys the right message.
Think about re-writing your content, especially if you have been recycling content from past mail outs. Does your ad always say “Come check out our wonderful selection…”? Try switching out an adjective and revamp it to seem more exciting. Sometimes with direct mail marketing, less is more. Don’t overload your design with words and details that will cause your recipients to toss your ad in the trash. Include just enough detail so that people can understand what is going on, and are intrigued by your business. Simple is good.
Once your new designs are finalized, contact One Plus Mail to handle all of your direct mail marketing needs.