As you are putting together your direct mail marketing plan, you will have several options as far as how to design each piece of mail, where to direct your marketing materials to, how many pieces of mail to send out, and which class of mail you should use. If you have never worked with the… Read more »
Tag: Mail Advertising
Checklist for Creating A Mail Campaign
Once you have decided that a mail campaign is ideal for your business (great decision for many reasons), you will need to begin creating a step-by-step plan so that your mail campaign becomes a success for you and your company. Many businesses will find that certain things work, while others result in less impressive turnouts…. Read more »
Tips for Direct Mail Marketing
Though there are countless tips for successful mail marketing campaigns, we are only going to focus on a couple of the most important in this post. Even doing one or two of these tips really well can make a huge difference in your campaign! We’ve already talked about the importance of planning and tracking your… Read more »
Misconceptions About Direct Mail Marketing
Direct Mail Marketing can be a very cost-effective way to get your message across and your company’s name in the mind of the consumer. But some companies shy away from it because they have misconceptions about how it is used and its effectiveness. Here is a list of misconceptions that we have heard about Direct… Read more »
4 Solid Direct Mail Marketing Tips
When you are having a huge sale, or when you just want to drum up some more business, direct mail marketing is a great way to generate enough revenue to open that next location. Regardless of your product, cause, or service, direct mail marketing can be exceptionally effective, if properly executed. Some people may be… Read more »
Make People WANT To Open Your Mail
Direct Mail Marketing is here to stay, and still one of the best ways to get your message across. But if your recipients don’t open your mail, it is all for naught. So you must construct a strategy to make the most of your marketing, make the envelopes inviting, and make your target demographic curious… Read more »
Connect With Your Donors: Why Do People Donate?
Americans donate billions of dollars each year to various charity organizations. For many, the main reason is certain tax deductions. However, what are the core reasons people choose to donate their money to charity organizations? There are as many reasons for donating, as there are people, but there has to be some common shared inner… Read more »
Direct Mail: Just as Efficient as Google for Small Businesses
Direct mail marketing specialist, Craig Simpson, thinks that it’s a mistake for small business owners to believe that Google is the best marketing tool for them. He says, “The truth is, more commerce and wealth is created by direct mail than any other media.” Simpson, along with Dan S. Kennedy has written The Direct Mail… Read more »