Once you have decided that a mail campaign is ideal for your business (great decision for many reasons), you will need to begin creating a step-by-step plan so that your mail campaign becomes a success for you and your company. Many businesses will find that certain things work, while others result in less impressive turnouts…. Read more »
Tag: Brand Awareness
Tips for Direct Mail Marketing
Though there are countless tips for successful mail marketing campaigns, we are only going to focus on a couple of the most important in this post. Even doing one or two of these tips really well can make a huge difference in your campaign! We’ve already talked about the importance of planning and tracking your… Read more »
Modernizing Mail Outs
If the last time you looked at the design of your printed materials was when you first opened your business, you know it is time to start taking a look at areas where you can improve your designs. Even in the last five years, the standard for design has changed. Things that were once considered… Read more »
Misconceptions About Direct Mail Marketing
Direct Mail Marketing can be a very cost-effective way to get your message across and your company’s name in the mind of the consumer. But some companies shy away from it because they have misconceptions about how it is used and its effectiveness. Here is a list of misconceptions that we have heard about Direct… Read more »
5 large Benefits of Direct Mail Marketing
Direct Mail Marketing is Not Dead! Direct mail marketing is very much alive, and thriving! It’s understandable to think why it could be dead, with the recent explosion of technology this past decade. Most people are skeptical about this because of the efficiency of email marketing, but truthfully, direct mail marketing works perfectly when coupled… Read more »