Once you have decided that a mail campaign is ideal for your business (great decision for many reasons), you will need to begin creating a step-by-step plan so that your mail campaign becomes a success for you and your company. Many businesses will find that certain things work, while others result in less impressive turnouts…. Read more »
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Tips for Tracking Your Results
One of the most important aspects of any marketing plan is to make sure there is way to track the results of your efforts. Although it might feel like your job is done after you’ve planned and finally gotten your marketing campaign out there, there’s still a lot to do to make sure your campaign… Read more »
Modernizing Mail Outs
If the last time you looked at the design of your printed materials was when you first opened your business, you know it is time to start taking a look at areas where you can improve your designs. Even in the last five years, the standard for design has changed. Things that were once considered… Read more »
Is Direct Mail Still Worth It?
Technological advances over the past few decades have almost diminished the importance of tangiable objects. When was the last time you actually used a thesaurus? It is just way too simple to right click and get an automatic list of synonyms. Hey, I’m even doing it while writing this. Same goes for dictionaries and encyclopedias…. Read more »
How Colors Affect Marketing
For some of your clients, the first time they hear about your business might be through the mail. Luckily, the most important part of selling a product or service is the visual appeal. But did you know that the colors you choose to market with are actually effecting how your brand is perceived? Branding is… Read more »
5 large Benefits of Direct Mail Marketing
Direct Mail Marketing is Not Dead! Direct mail marketing is very much alive, and thriving! It’s understandable to think why it could be dead, with the recent explosion of technology this past decade. Most people are skeptical about this because of the efficiency of email marketing, but truthfully, direct mail marketing works perfectly when coupled… Read more »