Direct Mail Marketing can be a very cost-effective way to get your message across and your company’s name in the mind of the consumer. But some companies shy away from it because they have misconceptions about how it is used and its effectiveness. Here is a list of misconceptions that we have heard about Direct… Read more »
Tag: Internet Marketing
Direct Mail: Just as Efficient as Google for Small Businesses
Direct mail marketing specialist, Craig Simpson, thinks that it’s a mistake for small business owners to believe that Google is the best marketing tool for them. He says, “The truth is, more commerce and wealth is created by direct mail than any other media.” Simpson, along with Dan S. Kennedy has written The Direct Mail… Read more »