Category: Email Marketing

Is Direct Mail Still Worth It?

Technological advances over the past few decades have almost diminished the importance of tangiable objects. When was the last time you actually used a thesaurus? It is just way too simple to right click and get an automatic list of synonyms. Hey, I’m even doing it while writing this. Same goes for dictionaries and encyclopedias…. Read more »

How Colors Affect Marketing

For some of your clients, the first time they hear about your business might be through the mail. Luckily, the most important part of selling a product or service is the visual appeal. But did you know that the colors you choose to market with are actually effecting how your brand is perceived? Branding is… Read more »