Tag: Donor Gifts. Freemiums. Direct Mail Advertising

The Marketing Benefits of Freemiums

According to www.freemium.org, “The term freemium is coined using two powerful words – ‘Free’ and ‘Premium’. It describes a business model where you give away a core product for free and then generate revenue by selling premium products to a small percentage of free users.” For example, say you accept an offer from HBO for… Read more »